Lindsay Rogers founded Casual Seance because she felt the jewelry industry was oversaturated with cookie-cutter engagement and wedding rings. She created the alternative; out of the ordinary, beautifully divergent and almost otherworldly jewels. The brand name is in reference to the supernatural, emphasizing that the real power of jewelry lies within the meaning they hold to the wearer.
The branding and art direction pull from this mystical theme. The design of the business cards are inspired by the Ouija board, while the back of the cards are decorated with Magic 8-Ball predictions.