Lindsay Rogers founded Casual Seance because she felt the jewelry industry was oversaturated with cookie-cutter engagement and wedding rings. She created the alternative; out of the ordinary, beautifully divergent and otherworldly jewels. Using uncommon stones (diamonds with opalescent hues, sapphires varying in intensity and shade) Lindsay feels the energy of these gems transcends to the person wearing them.

The name, Casual Seance, is in reference to the supernatural and the branding pulls from this esoteric theme. The wordmark and business cards are inspired by the Ouija board, while Magic 8-Ball predictions become part of the tone of voice.


Role
Creative Direction / Art Direction / Design

Photography
Dayvid Lemmon

Styling
Lily Hetzler

Client
Casual Seance