MADE BY DWC is a social enterprise run by Downtown Women's Center. It gives women, who are transitioning out of homelessness, the opportunity to earn an income while gaining valuable job skills and experience. Some of the products they sell include scented candles and hand-made soaps and every purchase helps to break the cycle of homelessness through their programs.
With such an empowering mission, this rebrand called for bold typography and an elevated look&feel that could rival any other homeware brand.
The DWC acronym highlights “women” with a distinct custom W. The sense of optimism, that makes these products so special, is conveyed by the fearless use of color. The primary dusty-pink color and the secondary typeface bring in softness and humanity. The simple type-based packaging allows for easy addition of new products.