Generation Z is constructing their own individual identities, which have nothing to do with 'norms' or definitions. For them, luxury is something that demostrates not wealth and status, but their experiences, their story.

Refinery29 created a fully stoppable photo-feature that celebrates the power of style by bringing together a diverse cast of GenZers. Not only did they style up the product in their own unique way, but they told us their stories: how clothes, hairstyles, tattoos and more has helped them discover their true selves.

Art Direction / Design

Refinery29 x Gucci
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David Gomez Mestre

Photo Director
Florencia Rolandelli

Creative Director
Lydia Pang

Styling Director
Emily Holland