![](https://freight.cargo.site/t/original/i/b62ef1a82bc71704e432abee5b182e5cd6e0ec6654aeee925835454c5424c658/Instill_1.jpg)
![](https://freight.cargo.site/t/original/i/fb95d28c7de6d7f126a118d8ee523350cfc0160aab60b9870b21eb05ed20cf49/Instill_3.jpg)
![](https://freight.cargo.site/t/original/i/3154cb08c031aec019074d050f594f4103cbb0ff82253c1eb806d326bb899b8e/Instill_2b.jpg)
The branding for this wine is based on the concept of instilling knowledge. The producer, a Master Sommelier, wanted to share his training with a broader audience, so a quirky icon system was designed to educate drinkers about the attributes of the wine.
Role
Packaging / Design
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Agency
Pearlfisher
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Packaging / Design
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Agency
Pearlfisher
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