Industry expert Michael Greeson and his wife Anne Cassard have travelled the world to find you the tastiest and most responsibly produced organic wine. As the name implies, this is not a precious, fussy aged wine. This is an elevated every-day wine that won't make you feel like shit the next day!

The brand is subversive in every sense, shying away from any industry standards. The slender shape of the bottle is unusual for the grapes. The year/vintage of the wine is not highlighted. The design is so minimal and like nothing else on shelf.

The tagline "Wine For All, Made from Organic Grapes" embodies the founders democratic sentiment that everyone should have access to delicious and affordable organic wines.

Creative Direction / Design