Refinery29 set up a beach house in Montauk for the month of August in partnership with Luna Bar, Old Navy, Vaseline and Three Olives Vodka.

Each weekend guests with enviable social followings were invited up for workout classes, epic happy hours, brunches, mural painting sessions & live performances. Guests got to discover each brand through interactive experiences meant to highlight each product and create social buzz.

Every design detail, from the custom towels to the house decor was meant to entice guests to document and share on social media.