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Short Cuts is a Refinery29 digital channel featuring short format beauty tutorials. Their aim is to inspire the audience to embrace beauty as a tool for expressing personal style and individuality.
The art direction celebrates diversity, autheticity and imperfection through it’s unique typography and quirky color palette. The graphics package features a strong grid to create opportunities for layering and storytelling.
Role
Art Direction / Design
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Motion Design
Evelyn Zhang
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Art Direction / Design
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Motion Design
Evelyn Zhang
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